Founded in 1991 in the heart of London’s Chelsea Design Quarter, Nordic Style was established by Moussie Sayers with a simple but distinctive vision: to bring the light, elegance, and timeless beauty of Scandinavian interiors into British homes.
Opening her first showroom on Lots Road, Chelsea, Moussie became one of the pioneers of Scandinavian-inspired interiors in the UK. At a time when dark wood and pine furniture dominated British homes, Nordic Style introduced a softer aesthetic, combining clean Nordic functionality with the rustic elegance of Swedish Gustavian and country-style furniture.
The business quickly became renowned for sourcing handcrafted furniture and beds from Sweden before meticulously hand-finishing each piece in the UK using soft chalky whites, muted greys and warm creams. Inspired by eighteenth-century Swedish design, the collections featured carved detailing, fluted legs and elegant, understated proportions. Every room was thoughtfully curated with complementary ceramics, lighting, textiles and accessories, creating complete interior schemes rather than simply selling individual pieces.
In 2009, Nordic Style entered a new chapter when Moussie retired, and the was business acquired by a new owner who had been making some furniture for Moussie. Under the new ownership and new investment, the company renovated the Chelsea Showroom and expanded throughout South West London, opening showrooms in Wimbledon Village, Barnes, Fulham and Richmond upon Thames, while also developing a volume wholesale business supplying carefully selected retailers across the UK.
